NVM
Building the AI co-assistant for real estate agents in the Netherlands
Summary
Designing and delivering a knowledge AI assistant for all realtors across the Netherlands, from AI strategy workshop to a fully functional proof of concept.
NVM recognized the significant opportunities that AI could bring for their organization and wanted to explore concrete AI use cases across the holding and its subsidiaries. We partnered with them on a full AI and Innovation Strategy trajectory, culminating in the first proof of concept for an AI co-assistant serving real estate agents nationwide.
Services
Industry
The Challenge
Unlocking scattered knowledge securely with a modular AI approach.
NVM's vast knowledge base, spanning legal guidelines, market data, and professional standards, was scattered across multiple systems. Real estate agents struggled to find accurate, up-to-date answers quickly. NVM needed an AI solution that could securely access and surface this knowledge in real time while ensuring accuracy and maintaining data governance.
Problem 01
Fragmented knowledge across systems
- ▪Legal guidelines, market data, and standards spread across multiple platforms
- ▪Agents relied on time-consuming manual searches or reaching out to colleagues
- ▪No single source of truth for accurate, up-to-date information
- ▪Critical knowledge was difficult to access when agents needed it most
Problem 02
No clear AI strategy or validated use cases
- ▪Ambition for AI adoption but no structured path forward
- ▪No shared understanding of where AI could create the most value
- ▪Multiple subsidiaries with different needs and priorities
- ▪Needed alignment across the organization before execution could begin
The Approach
We ran an AI and Innovation Strategy trajectory with NVM across three phases. Each phase built on the last, moving from inspiration and exploration to a validated roadmap and a working proof of concept.
01
Get Inspired and Explore
An AI leadership workshop to inspire and align NVM’s leadership team, followed by use case discovery across the holding and its subsidiaries to identify the highest-value AI opportunities.
02
Build Your AI Roadmap
Customer research and feasibility and impact assessments to evaluate the desirability, viability, and technical readiness of each use case. The output: a prioritized 3-horizon AI roadmap for execution.
03
Build and Deploy
Modular AI architecture design and proof of concept development for the first AI co-assistant, a Q&A agent giving realtors instant access to NVM’s knowledge base.
The Solution
A fully functional AI agent giving realtors instant access to NVM's knowledge base.
We delivered a working Q&A agent proof of concept that streamlines information retrieval for real estate agents. The agent connects to NVM's knowledge base, CRM, legal documents, and the Funda housing database, accessible via WhatsApp and ready for future channels.
Feature 01
Natural language interaction
- ▪Realtors interact using simple, everyday language
- ▪No technical expertise required to ask questions
- ▪Conversational interface accessible via WhatsApp
Feature 02
Contextual understanding and memory
- ▪The agent remembers conversation context
- ▪Accurate responses as the conversation progresses
- ▪Understands follow-up questions without repetition
Feature 03
Searching across the knowledge base
- ▪Analyzes and extracts relevant information from NVM’s full knowledge database
- ▪Searches the Funda housing database for property data
- ▪Falls back to public information when internal answers are unavailable
Feature 04
Precise answers with source links
- ▪Realtors receive accurate, trustworthy information
- ▪Every answer includes links to supporting documents
- ▪Modular architecture enables fast iteration and scaling
AI Assistant
Document Q&A
Intelligent Search
Lead & Customer Mgmt
Decision Support
Other...
Data Sources
NVM Portal
Web Pages
Funda Live
RealWorks CRM
NVM Legal & Docs
Other...
User Interface
Microsoft Teams
Custom Dashboard
REST API
Other...
Impact
From strategic exploration to a working AI co-assistant, providing NVM's management team with a validated AI roadmap and a tangible first product.
3-Horizon AI Roadmap
A prioritized AI roadmap for the management team, providing a clear path to start executing on the most viable AI opportunities across the holding and its subsidiaries.
Shared Excitement and Alignment
The leadership workshop created a shared understanding of AI’s potential across the organization, building momentum and alignment to continue and take action.
Working AI Co-Assistant
A fully functional proof of concept that real estate agents can use to instantly access knowledge, answer client questions, and save significant time on information retrieval.
Modular Architecture Ready for Scaling
A modular AI design ready to be extended with new data sources, interfaces, and capabilities as the organization scales its AI ambitions.
“DEUS's leadership workshop provided us with energy and inspiration to explore AI across our organization. The workshop created a shared excitement, and the team impressed us with the speed of delivery. We were excited to start our first PoC development with them.”
Joram Hoevenaars, Director of Innovation, NVM
Methods
A phased strategy and build approach, from AI leadership workshops through customer research to proof of concept delivery.
AI strategy workshops
Use case discovery
Customer research
Feasibility assessment
Modular AI architecture
RAG
Proof of concept development