Korsit
Leveraging data for competitive advantage in digital gift cards
Summary
A comprehensive data assessment and strategic roadmap for a leading global digital voucher and gift card platform, uncovering how to strengthen data governance, unlock customer insights, and increase financial agility.
Korsit, the company behind Dundle, asked a fundamental question: how can we leverage data for competitive advantage and growth? We conducted a deep discovery across both business and data perspectives, assessed data maturity across 7 dimensions, and delivered a 3-pillar strategic solution with a clear path forward.
Services
Industry
The Challenge
Fragmented data ownership, poor customer understanding, and manual financial processes holding back growth.
As a global platform processing transactions across multiple payment providers, Korsit faced foundational data challenges that prevented the organization from making confident, data-driven decisions. Without a clear view of customers, metrics, or finances, the team needed a strategic roadmap to turn fragmented data into a competitive advantage.
Problem 01
No single source of truth
- ▪Different departments reported conflicting figures for the same metrics
- ▪No central data governance or accountability structure in place
- ▪Data discoverability was poor across the organization
- ▪Low trust in data undermined decision-making confidence
Problem 02
Limited customer insight and slow financial processes
- ▪No unified customer view limited retention and personalization efforts
- ▪Customer behavior and preferences were not systematically tracked
- ▪Manual financial reconciliation across payment service providers was slow and error-prone
- ▪Resource-intensive data extraction left little capacity for strategic analysis
The Approach
We combined a business perspective with a deep data assessment, ensuring every recommendation was grounded in real operational challenges and tied to measurable business outcomes.
01
The business view
C-level and stakeholder interviews combined with process mapping to understand the operational reality, strategic priorities, and pain points across every department.
02
The data view
Architecture review, data team interviews, and a maturity assessment across 7 dimensions to identify technical root causes behind the business challenges.
03
The path forward
A strategic roadmap built on a 3-pillar solution and maturity framework, connecting data initiatives directly to growth, efficiency, and competitive advantage.
1
Awareness & Foundations
Recognition of the importance of data management, with early unstructured efforts.
2
Integration & Structuring
Consolidation of data through a more centralized data lake, eliminating data silos and improving accessibility.
3
Automation & Governance
Automation of data processes with advanced tooling, strong data quality and governance practices.
4
Scalability & Optimization
Scalable data infrastructure capable of handling large-scale comprehensive processing.
5
Innovation & Data Products
Data is transformed into reusable data products and services, with full self-service analytics.
Impact
From fragmented data ownership to a clear strategic roadmap with three pillars that directly address Korsit's biggest growth opportunities.
7 Dimensions Assessed
A comprehensive data maturity assessment across 7 dimensions, benchmarking capabilities against 5 maturity levels to pinpoint where investment drives the most value.
3 Strategic Pillars Delivered
A single source of truth through central governance, a unified customer view for retention and personalization, and automated payment provider ingestion replacing manual reconciliation.
5 Maturity Levels Mapped
A clear framework from foundational awareness to innovation and data products, giving Korsit a precise roadmap for advancing their data capabilities over time.
“DEUS gave us clarity on our data challenges and a pragmatic roadmap to address them. The 3-pillar approach directly connects our data strategy to real business outcomes, from customer retention to financial agility.”
Chief Technology Officer, Korsit
Methods
A combined business and data approach, from stakeholder discovery through maturity assessment to strategic roadmapping.
Data maturity assessment
Stakeholder interviews
Process mapping
Architecture review
Strategic roadmapping
Maturity framework design