Privacy Policy

Privacy statement
This Privacy Statement sets out how DEUS BV (hereinafter: ‘DEUS’, ‘we’ or ‘us’/’our’) processes your personal data which you provide to us or which we obtain through our website. We value your right to privacy and strive to protect the personal data we collect and use in accordance with applicable data protection legislation and more specifically with the General Data Protection Regulation (GDPR) and its relevant national implementing legislation. This Privacy Statement was last amended on April 23, 2020. We may amend this Privacy Statement from time to time.

1. About DEUS
DEUS is a specialised AI firm, that creates value for its clients by combining data science, engineering, ux-design and strategy. We are the party responsible for processing your personal data (the ‘controller’) within the meaning of the General Data Protection Regulation (‘GDPR’).

DEUS is located in Amsterdam, the Netherlands. Any questions you might have can be e-mailed to

2. What personal data do we process?
This Privacy Statement provides information on the processing of personal data of subscribers of our newsletter and visitors to our website.

We process the following personal data from subscribers to our newsletter:
– e-mail address

We process the following personal data from visitors to our website:

We use Google Analytics to track general visitor data. The data is used for statistical analyses of visitor and click behaviour on the website. We also use it optimise the operation of the website. We have set up Google Analytics in a privacy-friendly manner, which means IP addresses are anonymised and data is sent over a secure connection. This means we cannot identify who you are or track your surfing behaviour on other websites.

We have a processor agreement with Google. The statistical data is transferred to and stored by Google on servers in Europe and the United States. Read Google’s privacy policy for more information, or Google Analytics’ specific privacy policy.

Google uses this information to track how our website is used and to provide reports about the website. Google can use this information to third parties if Google is legally obliged to do so, or if these third parties process the information on behalf of Google. We have no influence on this.

3. For what purposes do we process personal data?
We process your personal data for the purpose to provide you with news regarding our research, podcast and other AI information and to optimise our website experience.

4. Grounds for processing personal data
In order to be allowed to process your personal data there must be a legitimate basis for doing so as set out in the GDPR.

The legitimate basis for processing the personal data from subscribers to our newsletter is on the basis of consent. You are free to withdraw your consent at any time by e-mailing us or by clicking unsubscribe at the bottom of the newsletter.

The legitimate basis for processing the personal data from visitors to our website is on the basis of a legitimate interest to analyse visiting behaviour of our website and provide the best customer interest.

5. To whom does DEUS issue personal data?
DEUS only shares your personal data with its own service provider, being MailChimp, and otherwise only where required by law.

6. Your rights with regard to personal data
Section 3 and 4 of the GDPR provide you with the followings rights surrounding the processing of your personal data: the right of access, the right to rectification, the right to erasure, the right to restrict processing, the right to data portability, the right to object and the right not to be subject to a decision based solely on automated processing. To submit a request to us in this respect, please contact us by sending an e-mail to If in doubt about your identity, we are entitled to ask you to provide proof of your identity first.

7. How long do we keep your personal data?
We will not keep your personal data for longer than is necessary for the purposes for which we use it. The personal data provided by subscribers of the newsletter will be kept until consent is withdrawn.

8. Questions and complaints
If you have any questions on the way in which we process your personal data, please let us know by sending an e-mail to

If you believe that your personal data is being processed in breach of the GDPR, you can submit a complaint by sending an e-mail to

If you disagree with the outcome of your complaint, you can submit a complaint to the Dutch Data Protection Authority directly. The Dutch Data Protection Authority will handle the complaint or request and make a decision on it.