PROJECT GOAL
The goal of the Eden Holland foundation is to reach sustainable behaviour change by creating an action perspective. One way they’re realising this is through a theme park that also functions as a science center with living labs, where everything is about sustainability, education and inclusion.
But how could a single park visit be turned into long lasting action perspective? The Eden Holland foundation approached us with the ambition to develop a digital platform that supports park visitors in their personal journey towards more sustainable behaviour.
Our role was explore the role a digital platform could play to achieve Eden Holland's ambition, and to develop a digital platform strategy and supporting assets that helped them secure funding.
We have developed the strategy for Eden Holland's digital platform, that provides people with a fully personalised journey towards sustainability.
We are currently turning this into reality.
We started with conducting qualitative and quantitative research, where our aim was to gain a deep understanding of the different types of park visitors. We evaluated the different group dynamics of park visitors, their needs and their pain points.
This was followed by a series of (virtual) co-creation workshops. We brought together behavioural scientists, environmental specialists and prospective park visitors to explore how the visitor journey could be enriched and extended into long lasting action perspective.
We uncovered insights about the role the theme park can play as a trigger towards sustainable behaviour change, and how a virtual layer can turn the initial trigger into day-to-day behaviour change.
These insights informed a future service blueprint, digital platform strategy and prototype designs for Eden Holland, that were used to secure funding. We are currently collaborating with Eden Holland to turn the digital platform strategy into reality and support people in their personal journey towards sustainable behaviour.
Working with Deus is a creative journey towards a joint goal.
Chairman and initiator, Eden Holland
